| "Hard" | |||||||||||
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| Single by Rihanna featuring Jeezy | |||||||||||
| from the album Rated R | |||||||||||
| Released | November 23, 2009 | ||||||||||
| Recorded | 2009; Studios Devout (Paris, France); The Boom Boom Room (Burbank, California, United States); Legacy Recording Studios (New York City, New York, United States); Triangle Sound Studios (Atlanta, Georgia, United States) |
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| Genre | Hip hop | ||||||||||
| Length | 4:10 | ||||||||||
| Label | Def Jam | ||||||||||
| Writer(s) | Terius Nash, Christopher Stewart, Robyn Fenty, Jay Jenkins | ||||||||||
| Producer | Tricky Stewart, The-Dream | ||||||||||
| Certification | Platinum (RIAA) | ||||||||||
| Rihanna singles chronology | |||||||||||
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"Hard" is a song by Barbadian recording artist Rihanna from her fourth studio album, Rated R (2009). It was written by Terius Nash, Christopher Stewart, Rihanna and Jeezy, the last of which provides vocals for the song. Nash and Stewart produced it under their stage names The-Dream and Tricky Stewart. "Hard" was released by Def Jam Recordings on February 19, 2010, as the second United States single from Rated R. It is a hip hop song and features military horns, hissing synthesizers, sharp beats and piano chords. Critics commended "Hard" for Rihanna's vocal performance and for collaborating with Jeezy.
The song became Rihanna's thirteenth top-ten hit on the US Billboard Hot 100, matching Beyoncé Knowles as the female artist with the most US top-ten songs since 2000. It was certified platinum by the Recording Industry Association of America. An accompanying music video, directed by Melina Matsoukas, was filmed in Los Angeles in December 2009. Rihanna commands an army while clothed in stylized military costumes. Critics praised the video and noted a difference from her previous clips. After the video premiere, the song charted in Canada, New Zealand and the United Kingdom. Rihanna performed "Hard" at Jay-Z's concert at UCLA Pauley Pavilion and at the 2009 American Music Awards, and it was included on the set lists of the Last Girl on Earth Tour (2010–11) and the Loud Tour (2011).
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In an interview with MTV News, producer Mikkel S. Eriksen of Stargate confirmed "Wait Your Turn (The Wait is Ova)" as the second single from Rated R; however, "Hard" was chosen instead.[1] "Hard" (The Remixes) was made available for digital download on January 19, 2010 in the United States.[2] In an interview with MTV, Rihanna explained that while she was in Paris, Christopher "Tricky" Stewart and The-Dream played a few songs for her, which included "Hard". Rihanna decided to record the song because it was different to her normal creative output.[3] Stewart, in an interview with Rap-Up, spoke about the song before its title or any details were released, describing the song as "edgy" and a "club banger". When asked if the song was bigger than Rihanna's commercially successful song "Umbrella", he said, "No, it's different. It's a superstar taking a step in a totally different direction."[4] "Hard" is the first song for which Jeezy was credited thus, instead of under his enduring stage name "Young Jeezy".[4][5]
"Hard" incorporates musical elements of hip hop and is four minutes and ten seconds long. It features militant horns, hissing synths, sharp beats and piano notes.[6][7] According to the digital sheet music published by Peer International Music Publishing, the song is written in the key of B minor and is set in common time with a Pop and R&B groove and a tempo of 100 beats per minute.[8] Rihanna's vocal range in the song ranges from the low note of G3 to the high note of B4.[8] As noted by Ailbhe Malone of NME, Rihanna adopts Jay-Z's vocal style in the lyric, "Brilliant, resilient, fan mail from 27 million."[9] "Hard" is a song about emulating power and strength, and how Rihanna assumes a role of being the best at what she does.[10][11] Ryan Dombell of Pitchfork Media wrote that the song is "a strutting statement of power".[10]
"Hard" received generally positive reviews from music critics. Greg Kot of the Chicago Tribune said that Rihanna lashes out on the song, with "help from an even harder-edged MC, Young Jeezy."[12] Monica Herrerra of Billboard magazine wrote: "Rihanna effectively assumes the hip-hop posture and even recruits the ultimate street cred-booster in rapper Young Jeezy, who provides the thrust needed to send a song with a somewhat inert chorus home".[7] Herrerra continued, "Though 'Hard' doesn't find Rihanna in her typical comfort zone, the atypical is precisely what she has aimed for with her new material-and it works".[7] Alexis Petridis of The Guardian called "Hard" and "Rude Boy" the highlights of Rated R, and wrote, "both of which exploit Rihanna's most appealing vocal style, a sulky, icy, monotone".[13] Petridis also noted that the song "undercuts the standard braggathon of Hard – 'fan mail from 27 million'".[13] Leah Greenblatt of Entertainment Weekly commented on Rihanna's vocal style and the persona she adopts in the song. Greenblatt wrote, "Rihanna dons hip-hop swagger like borrowed armor, leaning heavily on her Caribbean accent and unleashing a string of baddest-bitch boasts via dancehall-riddim'd bangers like 'Hard,' 'G4L,' and 'Wait Your Turn'".[14] Ryan Dombell of Pitchfork Media wrote, "the bulletproof guise is good for the record's high point on 'Hard', a strutting statement of power bolstered by a roiling undertow of a beat from 'Umbrella' producer Tricky Stewart."[10]
In the United States, "Hard" peaked at number eight on January 30, 2010.[15] It became Rihanna's thirteenth US top-ten Hot 100 single, and Rihanna equaled Beyoncé Knowles as the female artist with the most US top ten hit singles since 2000.[16] The song reached number one on the US Hot Dance Club Songs chart on March 6, 2010,[17] reached number nine on the US Pop Songs, and number 14 on the Hot R&B/Hip-Hop Songs charts.[18] "Hard" was certified platinum by the Recording Industry Association of America (RIAA), denoting sales of over one million downloads.[19]
Although the single was not released internationally, it charted in several countries after the release of the music video. In Canada, it peaked for one week at number nine on February 6, 2010.[20] In New Zealand, it debuted at number 40 on January 11, 2010 and peaked at number fifteen in its fifth week, and it stayed in the top twenty for a further two weeks.[21] "Hard" debuted and peaked at number 26 on the Swedish Singles Charton January 22, 2010. The following week, it dropped out of the chart but re-entered the next week at number 55.[22] In the United Kingdom, "Hard" debuted at number 46 on the UK R&B Chart on January 16, 2010, peaking at number 17 on January 23, 2010.[23] The same day, the song debuted at number 55 on the UK Singles Chart, and peaked at number 42 the following week.[24] "Hard" spent another six weeks on the chart, descended to number 100 on February 24, 2010, and left the chart on March 3, 2010. It re-entered the UK Singles Chart at number 64 on August 28, 2010, and fell to 89 the following week. In total, it spent ten non-consecutive weeks on the UK singles chart.[24]
The music video for "Hard" was directed by Melina Matsoukas, and was filmed in December 2009 in Los Angeles.[25][26] It was the first video Matsoukas directed for Rihanna; Matsoukas directed the videos for "Rude Boy" and "Rockstar 101".[27][28] Before the premiere of the video, Rihanna told Kyle Anderson of MTV News: "It's couture-military. Everything is surrounded by the whole idea of something military. We have tanks, we have troops, we've got helicopters, we've got explosions ...Tight gear, lots of cute outfits, lots of bullets. Crazy."[26]
The video's first scene is set in a desert at night. Rihanna, wearing a garrison cap, sunglasses, and a stylized white top, stands in front of an army. This scene is intercut with scenes of Rihanna in a bunker; she wears an army hard hat, pink lace up boots, and a skin-colored top with small black rectangles covering her breasts. Half way through the first verse, the scene changes to a daytime desert scene in which Rihanna wears a low cut, short black dress with spiked shoulder pads, and walks through the location as small explosions occur around her. As the first chorus begins, earlier scenes from the video are intercut with each other; Rihanna is shown commanding her troops, firing a machine gun, and dancing in the bunker. As the second verse begins, Rihanna is seen wearing a slicked-back hair style, and a metal bikini top. She is rolling around in mud and surrounded by troops on a stone structure with a mountainous backdrop. She is shown gambling with soldiers, and winning her game, in another bunker. As the second chorus starts, Rihanna, wearing a bullet bra and a mouse-eared helmet similar to the ears of Mickey Mouse, stands on a pink army tank. During Jeezy's rap verse, Jeezy is seen in the middle of a crosshair, and explosions occur around Rihanna. During the bridge and final chorus of the song, scenes of Rihanna from throughout the video are intercut with each other. In this sequence, Rihanna wears a high-waisted black bikini, and she waves a large black flag with a white "R" in the middle of it.
Peter Gaston of Spin wrote that the video for "Hard" resembles "Janet Jackson's 'Rhythm Nation' meets Christina Aguilera's 'Dirrty' phase – Rihanna vamps in dimly lit outposts, dodges explosions in the desert, and, quite enticingly, takes a break from boot camp to smother herself with mud. Morale-boosting, indeed!"[29] James Dinh of MTV News showed the video, on a small player, to fans in Times Square in New York City to ask their opinions. Most agreed that it was different to from previous videos, that it shows where she came from and where she is going in her personal life, and said that she looked "sexy" in the video.[30] Bill Lamb of About.com wrote, "I must confess that I do fail to understand the point of Rihanna humping the gun turret of a pink tank dressed in Mickey Mouse ears. It seems pains were taken to make the setting look like Afghanistan or Iraq with the other actors looking as close to real military personnel as possible." Lamb criticized the video's lack of sensitivity and respect for using an army and weapons of destruction to glamorize war, saying, "Does Def Jam, Rihanna's label, need to be reminded that this comes on the heels of sadly sending off an additional 30,000 troops from our country to real war? In my mind this is one of the most tasteless, offensive moves by a major pop artist in recent memory."[31]
Rihanna performed "Hard" live for the first time on November 8, 2009, at Jay-Z's concert at UCLA Pauley Pavilion.[32] To promote Rated R in the UK, Rihanna performed the song with Jeezy at the launch of the Nokia X6 smartphone at Brixton Academy in London.[33] Other songs on the set list were "Russian Roulette", and "Wait Your Turn" from Rated R, and "Don't Stop the Music", "Take a Bow", "Disturbia", and with Jay-Z, "Umbrella".[33]
Rihanna performed "Hard" live at the 2009 American Music Awards on November 22, 2009, at the Nokia Theatre in Los Angeles, California, as part of a medley with "Wait Your Turn".[34] Gil Kaufman of MTV wrote that Rihanna was wearing a "skintight white catsuit bisected by cut-out lines that revealed horizontal lines of skin across her body, spiked shoulder pads, white studded cuffs and a barbed-wire bracelet snaking up her right forearm".[35] The performance started with a science-fiction themed video clip, which featured robots performing a surgical operation on Rihanna. After finishing "Wait Your Turn," Rihanna began singing "Hard"; red lasers were shone across the stage and audience, and red tracer beams shone from Rihanna's spiked shoulder pads.[35] On December 5, 2010, Rihanna made her Saturday Night Live debut performance, singing "Russian Roulette", and Jeezy accompanied her performance of "Hard".[36] Rihanna sang "Hard" on BET's 106 & Park on December 10, 2009,[37] and on NBC's "New Year's Eve with Carson Daly 2010".[38]
To promote the single's release in the US, Rihanna appeared on The Ellen Degeneres Show on February 1, 2010, where she sang "Hard" and "Don't Stop the Music".[39] The following day, Rihanna recorded some video performances of her songs for "AOL Music Sessions", which were made available to watch on AOL's website on February 23, 2010.[40] The set included Rihanna's singles "Russian Roulette", "Hard", "Take a Bow", and a stripped down version of "Disturbia".[40] On February 4, 2010, she performed "Hard" at the Super Bowl Fan Jam on VH1 on a bill with Timbaland and Justin Bieber.[41]
On March 27, 2010, Rihanna performed the song as part of a medley with "Rude Boy" and "Don't Stop the Music" at the 2010 Nickelodeon Kids' Choice Awards at UCLA’s Pauley Pavilion in Westwood, California.[42] The performance featured a large camouflage tank and two robots, similar to those used for Rihanna's performance at the ECHO Awards, where she performed "Rude Boy."[42] Rihanna performed "Hard" at Radio 1's Big Weekend 2010 on May 23, 2010 in Bangor, Wales,[43] where she also performed "Madhouse", "Disturbia", "Rude Boy", "Te Amo", "Russian Roulette", "Don't Stop the Music, "SOS", and "Umbrella".[44] Rihanna wore a reggae-inspired leather playsuit with red, green and yellow stripes.[43] "Hard" was included on the set list of Rihanna's Last Girl on Earth Tour,[45] and her Loud Tour.[46]
Credits adapted from the liner notes of Rated R.[47]
Weekly charts
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Year-end charts
Certifications
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| Country | Date | Format | Label |
|---|---|---|---|
| United States | November 10, 2009[57][58] | Rhythmic and urban airplay | Def Jam Recordings |
| November 23, 2009[59] | Mainstream airplay | ||
| January 19, 2010[2] | The Remixes – Digital EP |
<ref> tag; no text was provided for refs named DigitalSpy1; see Help:Cite errors/Cite error references no text| Book: Rated R (Rihanna album) | |
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